I love TikTok. Like, I really love it. Years from now, when we’re all sitting around talking about what got us through the COVID era, TikTok will be one of the things at the top of my list. It’s brought me so much comfort, joy, and humor. It’s a place I’ve returned over and over for solace and escape. For the year we were remote-teaching, it was pretty much daily that I would call out to my family “I’m taking a TikTok bath!” and then disappear for an hour into the bubbles, aromatherapy, and TikTok trends that would soothe my weary soul. I don’t create any content, but I follow hundreds of creators, from gardeners to miniaturists to satirists to frustrated and exhausted educators. I’ve learned to hack my instant ramen, make super spicy chile paste, and marinate mayak eggs. I’ve witnessed epic thrifting hauls and seen women sewists craft exquisite period costumes. I’ve found daily affirmations and asmr creators that bring my anxiety down three notches in an instant. I’ve learned new vocabulary and word origins, toured ruins, and been exposed to obscure historical trivia. I’ve seen a lot of talking dogs. It’s been a safe haven and a gift.
Little did I know that this habit would also lead me to one of the best collection development tools ever – #BookTok! If you are not familiar, BookTok is a community of readers, book lovers, collectors, preservationists, sellers, and librarians who make videos about what they are currently reading, what’s on their tbr lists, their favorite books, their least favorites, you name it. BookTok occasionally includes controversies, just like any social media community, but mostly it’s just a lovely place to learn about new (and old) titles and authors. In some cases it has even driven books onto bestseller lists or revived the popularity of older titles. In many cases, my students have read books because they’ve seen them on TikTok, so it’s also been an unexpectedly effective readers’ advisory promotional tool that I am super grateful for. I love it!
Here are some of my favorite BookTokkers and why I find them especially informative in terms of collection development.
This booktokker reads a lot. She posts frequently with weekly reading updates, and also sometimes does one-off posts about specific titles or addressing questions she receives in the comments. She sometimes talks about how her ADHD and ASD inform her reading choices, which is a great way for me to think about how to best serve my neurodivergent student population via collection development. I really love the variety of titles she reads. While she is perhaps primarily a fantasy reader, she also reads poetry, nonfiction, literary fiction, memoir, and more. Also, because of her popularity, she often receives ARCs or other gift boxes from publishers and subscription services, which means I’m also kept up-to-date on what’s in the hopper in terms of new releases.
This booktokker also reads a huge number of books, though he focuses almost exclusively on nonfiction. He reads widely across subject areas. Most of his picks are very current, which is helpful to me because I sometimes think keeping track of new nonfiction releases is like drinking from a firehose. He makes great connections between titles, often talking about how one book he recently read reminds him of another, so many of his videos offer multiple points of entry for thinking about nonfiction curation. He also values excellent writing, not just interesting content, and so is a really good source for essayists and literary nonfiction.
This booktokker is an independent bookstore owner (Golden Lab Bookshop). He’s an excellent source for titles by authors of color, and particularly Latinx/e authors. He talks a lot about decolonizing book collections and intersectionality, and so regularly offers alternatives to mainstream titles that, while good or popular books, are representative of the dominant culture rather than exploring marginalized voices. His store’s website has really nice curations, and he offers a BIPOC Lit mystery subscription box, which is cool.
This is one of many independent bookstore BookTok accounts. I like this type of account because of the “book challenge” structure of most of their videos. One person working in the bookstore will issue a challenge to their coworkers to find a certain type of book – scariest book, book with the best ending, book that made you cry, etc – and then you get to watch all the bookstore employees go find their books and give a short ‘book talk’ about why they chose it. This is great for me for a few reasons. One, I get to hear about new books. Two, I get ideas about fun curations or displays for my library because of the challenges they do. Three, I get a glimpse into how independent bookstores organize their collections, which is helpful as I consider ways to genrify and de-Dewey portions of my collection.
There are SO many great BookTok accounts out there, I couldn’t possibly list them all. I’ve encountered so much variety and diversity on this app, and of course I didn’t even scratch the surface with this post. I’d love to know what your favorites are and why you like them!