Tag Archives: Marketing

Thinking about design & delivery

At the end of this school year, like many of you, I compiled a summer reading list for my Lower School students and an annual report for their families. Though this is something that I have been doing for the … Continue reading

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Personalizing the Library/Research Experience

I dare say that if we all shared our independent school mission statements,  a theme would emerge offering assurance of a deeply personalized educational experience. We tend to promise smaller class sizes, world class faculty, group and individual advisory programs, … Continue reading

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Old versus New: Or Can a Library Be Both?

Do these questions sound familiar: When do I maintain the gravitas of the traditional library, and when do I follow trends? What’s a trend and what’s the new normal? Does this library space promote the flow of ideas? As ideas … Continue reading

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The All-Powerful Portfolio

Someone recently referred to me as being “mid-career”. I did a double take and gave them my best           With that said, I will admit that library schools have changed a bit since I graduated in … Continue reading

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Bringing in the Crowds

I’m writing this as I watch 60 students take exams in the library. For a few of them, it’s the first time they’ve been in here all year, but I’ve already had conversations with most of them about their classes … Continue reading

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Marketing 101: The Grownups

(Part 1 of a 2 part series) Since graduating from library school, I have worked in corporate, public, and independent school libraries. Through it all, there has been a glaring common denominator: the need to market the library to my … Continue reading

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