I’ve said it before and I’ll say it again: every library school in the country should require its students to take at least one marketing course. We are all trying to convince our communities of our utility. It’s even more challenging to convince colleagues to work with you when you’re new to a community. I posted earlier this year about my primary strategy in my freshman year, the Information Audit, but I think I found an even greater success at the very…last…moment. Let me share.
With about 3 weeks to go before our final faculty meeting, I learned that I would be given an hour and a half to present on library resources. We were all exhausted. I half-way joked that I didn’t want to be this guy going “Databases? Databases? Anyone?” right there at the end. I knew that this had to go well if I was to start year 2 with positive momentum…the heat was on.
After over-thinking the thing for about 2.5 weeks, I dove in and came up with this:
*Note, Uncle Sam is from Troy, NY. I acquired the retired Emma themed Sam this year for the library, my mascot in the first slide. 🙂
If the to-do list beside me is any indication, the presentation was a success. A highlight, I believe, was the research quiz I gave the faculty. I printed out sheets with the questions on them. I prefaced it with something to the effect of, “These are just a few the things that we expect our students to know, but how many of these questions can YOU answer?”. I gave them 10-15 minutes to complete the quiz and then went through the questions and answers. It generated some amazing conversation.
I went to a few key teacher’s Schoology sites (key in that they are doing really cool things with their students, but they didn’t use me at all this year) and grabbed some assignments to create Libguides for. I demoed them as well as my favorite databases that I’d purchased for the school this year, and explained how we can guide students to the best resources via the Libguides. I created a screen cast to demo flipping a library lesson and offered to do this at any time, for teachers to add to their Schoology page for say, advanced search features of a key database or a Web 2.0 tool, etc. I mentioned some success stories and those teachers jumped in unprompted to explain to the group how the assignment changed, how learning was enhanced, by working with me.
I wanted to leave time for departments to meet individually at the end of the meeting to fill out an index card of ideas for working in or with the library, but I ran out of time.
What I ended with was a line of faculty asking questions, placing Libguide requests, and setting appointments to meet before they left campus for the summer to discuss collaboration next year. I also received an invitation from the Dean of Academics to continue the conversation by presenting periodically at faculty meetings next year and to continue to showcase collaborative success stories. Not only will it draw attention to library services, it also highlights innovative teaching throughout the school, something every teacher needs. I love a good win/win situation and I love the library being tied into a morale boosting movement on campus (more on that in a future post).
Starting over has not been easy. I have learned so much about myself this year. A hard truth that I am reluctant to admit is that I am impatient. I want to be there yesterday, wherever there is. In this case, building rapport with new colleagues, streamlining processes, purchasing and then marketing resources, establishing lines of communication…it’s taken a while, but the timing of it seems to be paying off.
Are you already presenting at faculty meetings? If so, what has worked well for you? What are your ideas?